I have to confess I have never tasted Vegemite. It sounds absolutely horrible tasting … but it is popular in Australia. Seems they had this contest to “re-name” the product … similar to the Coke debacle years ago, you remember … New Coke? So, they had this contest and Kraft released the new name a few days ago … iSnack 2.0 … twitter is all a buzz about it as well as google. iSnack 2.0 …. a sandwich spread has gone global. But still … who would want a yeast and salt sandwich … that taste like stale fish? I don’t know … but it must be a lot of people.
When Kraft was asked why they wanted to rebrand their product they replied … they wanted a trendy cool name that young people would accept. I can hear it now … “Hey Billy, what’s in your sack lunch today?” … “Uh, I got a iSnack two point oh.” … “Cool!”. Out of 40,000+ entries … Kraft chose this one. Wonder which names were on the short list? In some blogs that I have read here were some of the losers … Ruddymite, Wow Chow, and 2ritemight.
Of course all of this may be all in vain. There is talk that a law suit might be pending with Apple. I’m sure jobs will be lost and heads will roll. Kraft just wanted their iSnack to be synonymous with iPod, iMac, iPhone, etc … Kraft execs envisioned kids listening to iPods having a iSnack 2.0 sandwich after school snack. Needless to say … I won’t be adding this to my grocery list. Thanks Kraft … for the laugh.
Family is everything. Period. Nothing can be more fulfilling and frustrating at the same time. I love my family because we are living “now” and “beyond” and not in yesterdays. It seems we are always planning or preparing for the next big event or adventure. I think one of the reasons for my shift in wanting to become more healthy is the desire to be around my grandkids. Being able to run and play … roll and romp with them. You need resistance training to be able to hold one of these little guys until they fall asleep. In a few short weeks I will be up to 4 grandsons and 1 little princess. That makes me glad. There is a plus of being a big guy around grandkids … you have the most comfortable place in the house to sleep.





